An art-filled studio with miniature paintings and vivid abstract canvases
A little curiosity. A whole world of art.

Art 101.
Your first canvas.

A beginner’s way into Indian art. Meet the artists, find your favourites, and understand what makes an artwork worth collecting.

M.F. HUSAIN   ·   AMRITA SHER-GIL   ·   S.H. RAZA   ·   TYEB MEHTA   ·   JAMINI ROY   ·   RAJA RAVI VARMA   ·   M.F. HUSAIN   ·   AMRITA SHER-GIL   ·   S.H. RAZA   ·   TYEB MEHTA   ·   JAMINI ROY   ·   RAJA RAVI VARMA   ·  

Behind Art 101

Art is for
the curious.

Art 101 is a place to look closer — at Indian art, the people who make it, and the stories a canvas can hold.

From your first museum visit to your first considered purchase, this is a starting point for learning without the jargon. Curiosity comes first. Collecting can come later.

The founder’s story is coming soon.

01 · Investing

Buy with
understanding.

Your first collection

Start with your eye

Buy what you want to live with. Learn the difference between an original, a print and a reproduction.

Read guide

Authenticity & provenance

Know what you’re buying

A signature is a starting point, not proof. Follow a work’s history before making an offer.

Read guide

Understanding art prices

Read beyond the headline

Artist, period, medium and condition matter more than a single record-breaking auction.

Read guide

05 · The conversation

Your questions,
answered.

Art 101 · Starter questions

Do I need a big budget to start collecting?

No. Start by looking and learning. Works on paper, transparently documented editions and emerging artists can offer different entry points. Choose a comfortable total budget and avoid treating any purchase as a guaranteed investment.

Art 101 · Starter questions

Can I buy art online safely?

Research the seller, ask for a condition report and provenance, and confirm the return policy in writing. A certificate of authenticity is only as reliable as its issuer. Seek independent advice for expensive or uncertain purchases.

Art 101 · Starter questions

What makes one artwork cost more than another?

The artist, period, medium, scale, rarity, condition and ownership history all contribute. Compare similar works and dated sales rather than applying one record price to an artist’s entire output.

Art 101 · Starter questions

How do I discover what I actually like?

Look slowly and often. Visit museums, revisit favourites and note what catches your eye: colour, subject, texture or emotion. Your taste can change, and it does not have to match the market.

Ask me anything